This thesis analyzes the progress and challenges in the institutionalization of gender policies at Argentina’s Public Television during the period 2020–2023, focusing on the creation and functioning of the Gender and Diversity Office (DGyD) and its impact on staff management and the representation of women within the organization. The study examines how these policies interacted with a broader context shaped by feminist movements, state regulatory changes, and historically masculinized organizational cultures, identifying achievements, constraints, and tensions in the transformation process toward gender equity.

Grounded in an intersectional feminist approach, the research problematizes how gender inequalities are constructed, legitimized, and reproduced in workplaces. This framework guided the analysis of institutionalization as a complex and contradictory process shaped by historical structures, organizational cultures, and symbolic disputes manifested in everyday practices. The study employs a single-case design centered on Argentina’s Public Television, allowing a situated reconstruction of the creation and consolidation of the DGyD, the resistances it encountered, and the effects it produced between 2020 and 2023. The analysis combines institutional and labor dimensions, focusing on women’s representation, participation, and career paths, enabling a comprehensive understanding of the case. Methodologically, it draws on a qualitative strategy combining documentary analysis and interviews.

The analytical path first explores the socio-political and organizational context that enabled the institutionalization of the gender agenda and the creation of the DGyD—possible through the convergence of a social climate receptive to feminist agendas, political will, and the organized action of women workers, although under fragile conditions and a persistent gap between discourse and practice. Second, it examines the DGyD’s daily management, revealing its limited capacity to effect change due to scarce resources, internal resistance, rigid hierarchies, and masculinized work cultures, as well as weak articulation with strategic areas. Third, it evaluates implemented actions—training programs, content review, and violence protocols—alongside advancements in the workplace (greater presence of women in some positions, new spaces for training and debate) and the continued persistence of gender inequalities visible in occupational segregation and symbolic barriers such as glass ceilings, cement walls, sticky floors, and broken ladders.

Findings show that mainstreaming a gender perspective was only partially implemented and that progress coexists with unresolved challenges: lack of systematic monitoring, absence of intersectional and nationwide policies, insufficient staff and material resources, and evidence that the main driver of change arose not solely from formal policies but from women workers’ agency in sustaining spaces of transformation within a historically masculinized institution.

This work offers a situated and reflective view of the institutionalization of gender equity, documenting a transformative cycle in a context marked by policy rollbacks and the dismantling of state equality structures. The case of Public Television demonstrates that these processes are dynamic, shaped by normative advances, organizational resistances, and symbolic struggles, rendering achievements partial and fragile. The thesis concludes that progress toward gender equality will depend on strengthening women’s participation, consolidating a transversal approach, and developing systematic monitoring and evaluation tools, supported by stable resources, institutional recognition, and sustained strategies over time. In this way, the research contributes both academically—by linking feminist theory with empirical organizational analysis—and strategically, as a diagnostic resource to inform future gender policies and management initiatives. Its relevance is heightened in the present, following the dissolution of the DGyD and the shift in state gender policy orientation, as it offers a critical record and reflection on an institutional cycle whose lessons are key to understanding current struggles for equality in the world of work.